The field of communication deals with shaping public perception. Students pursuing a communication degree gain aptitude in writing, public speaking and technological skills, which drive messaging, build stories and support brands. Graduates are primed for a variety of communication industry roles including those in public relations, marketing, journalism, media and the arts. Below are five popular jobs that can be attained through studying communication.
Advertising Sales Agent
Job responsibilities: Advertising sales agents are responsible for selling or soliciting advertising space in a variety of media outlets. They locate and contact potential clients, maintain and develop accounts, write outlines for copy and sales, draw up contracts, and prepare and deliver sales presentations.
Desired Skill Set: Most positions require a bachelor’s degree. Candidates must understand the principles and methods of sales and marketing, customer service and media. Candidates must have strong abilities in oral and written comprehension, as well as social perceptiveness.
Median Salary: $48,890
Market Research Analyst
Job responsibilities: Market research analysts conduct research on market conditions to determine how products or services will sell in the marketplace. They research information such as competitors, prices, sales and methods of marketing and distribution. Market research analysts may prepare and illustrate findings, perform research for companies to discover their position in the marketplace, collect and analyze data such as buying habits and preferences, and create methods for collecting data such as surveys or questionnaires.
Desired Skill Set: Most market research analyst positions require a bachelor’s degree, although those who advance to leadership roles usually obtain a master’s degree. Market research analysts must possess an excellent working knowledge of English and math, and be proficient in analytical, communication and critical thinking skills. Attention to detail is important.
Median Salary: $62,150
Public Relations Specialist
Job responsibilities: Public relations specialists are responsible for creating a positive public perception of their organizations. Public relations specialists write press releases and other media communications, respond to requests for information from the media, develop and implement strategies for campaigns and activities, and conduct market or public opinion research.
Desired Skill Set: Public relations specialist positions require a bachelor’s degree. They require excellent English skills, including reading, writing and comprehension. They must have excellent knowledge of communication and media, customer and personal service skills, and knowledge of business and management principles.
Median Salary: $56,770
Public Relations Manager
Job responsibilities: Similar to public relations specialists, public relations managers are responsible for maintaining a favorable public image for organizations or clients. However, public relations managers sit higher in the hierarchical structure of an organization. They may plan or coordinate activities, solicit funds, draft speeches for company executives, develop and implement communication plans with appropriate audiences, evaluate advertising and promotion programs, write press releases and maintain a client’s web presence.
Desired Skill Set: Depending on the position, public relations managers are required to hold either a bachelor’s or master’s degree. Job seekers who are looking to be public relations managers must possess excellent skills in communication, leadership, organization, problem-solving, speaking and writing.
Median Salary: $104,140
Writer
Job responsibilities: Writers develop written content for a variety of media including advertisements, technical manuals, magazines, scripts, blogs, books and more. Depending on the type of writing required, writers may discuss projects with customers and team members, develop strategies and campaigns, publicize their work including attending publicity events and plan projects according to deadlines.
Desired Skill Set: A college degree is often necessary for full-time writing jobs, but any activity that improves writing abilities will help in finding gainful employment. Writers must possess excellent communication skills, both in writing and reading comprehension. They must be able to effectively communicate ideas, think creatively, know how to obtain information and manage time.
Median Salary: $60,250